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AWARD CATEGORIES

Entries submitted for nonprofit organizations must include 501(c)3 letter or similar document as proof of nonprofit status.

 

CATEGORY 1: OVERALL COMMUNICATIONS PROGRAM

A. Internal Communications

Comprehensive programs aimed at improving and strengthening in-house communications or to build greater understanding or awareness between an organization and its direct, internal allies such as employees, members, investors, or shareholders.

B. External Communications / Consumer Relations

Overarching programs developed to improve external relationships to help market for-profit companies, products, services, or ideas. Includes programs designed to introduce new brands, products, or services, and those aimed at the promotion of existing brands, products, or services to an external audience.

C. Public Service / Nonprofit Communications

Programs aimed at improving and strengthening community relations, advancing public understanding of societal issues, problems, or concerns, as well as any program designed to disseminate vital information for the good of the general public. Includes any program designed to build greater understanding or awareness of a mission-based or issue-focused entity and an external audience.

D. Public Affairs

Includes programs specifically designed to influence public policy or to affect legislation, regulation, political activity, and/or candidacies at the local, state, or federal government levels so that the funding entity benefits.

E. Media Relations

Programs designed to build or improve relationships between an organization and the news media. These programs are intended to secure coverage, influence narratives, or eliminate coverage of a particular brand, topic, organization, individual, or issue.

F. Crisis Communications / Reputation Management

Programs designed to mitigate risk during unplanned events or crises that require an immediate response. Submissions in this category may include collaterals pertaining to inactive (not yet called upon) strategies or plans as well as those that have been executed.

G. Social Media Management

Comprehensive, integrated programs that leverage the power of social media tools to provide a platform for building brand-, service-, or product-awareness and encouraging user interaction. This category is intended to examine the overall impact of a brand or organization’s social media impact. Will include Facebook, Twitter, LinkedIn, Instagram, etc., as well as efforts across more fluid, new media outlets like blogs, podcasts, and others.

H. Special Events

Includes overall communication programs aimed at promoting one-time events as well as event series. May include conferences, commemorations, observances, openings, anniversaries, celebrations, product launches, shows, or other special activities.

CATEGORY 2: PUBLICATIONS

All entries in this category will be judged on the overall impact of content, design, distribution, and engagement criteria. Entries may be intended for either internal or external audiences, and may have been produced in either print or digital versions.

A. Newsletters

B. Magazines

C. Booklets or Brochures

D. Annual Reports

E. Special Publications - Miscellaneous or niche items not included in the categories above.

CATEGORY 3: STRATEGIC WRITING

All entries in this category will be judged on the quality of content. It will not factor in peripheral criteria like design or distribution.

A. News Releases

B. Editorials

C. Blog Content

D. Advertisement Copy

E. Special Content – Miscellaneous or niche written materials for either written or spoken communications, not applicable to the categories above.

CATEGORY 4: DIGITAL ASSETS & WEB-BASED COMMUNICATIONS

This category includes, but is not limited to news, editorial, advertising, and promotional purposes.

A. Websites

B. Blogs

C. Mobile Applications

D. Social Media Campaigns

E. Special Digital Projects - Miscellaneous or niche items not included in the categories above.

CATEGORY 5: AUDIO / VIDEO COMMUNICATIONS

This category includes, but is not limited to news, editorial, advertising, and promotional purposes.

A. Documentaries

B. Commercials

C. Public Service Announcements

D. Podcasts / Video Shorts

E. Training / Instructional

F. Interviews / Testimonials

G. Event Assets

CATEGORY 6: PHOTOGRAPHY

This category includes, but is not limited to news, editorial, advertising, and promotional images.

A. Best Single Image

B. Photo Essays / Multi-Image Presentations

C.  People / Portraits

CATEGORY 7: DESIGN

This category includes, but is not limited to news, editorial, advertising, and promotional purposes.

A. Single Printed Piece

B. Branding Assets 

C. Infographics

D. Specialty Items - Miscellaneous or niche items not included in the categories above. 

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